Only got around to watching these today. The stroke of genius, for me, is getting to watch them leave the set – not only does it drive a thick wad of context up your visual cortex – making the whole thing a lot more memorable – it also reinforces the feeling these are regular people.
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Created on Oct 09, 2007, 19:10 by Rui Carmo, not updated since.advertising, apple, iphone, marketing, video